Marshall McLuhan – The Book Of Probes (part 2)

Some more favorites from McLuhan.

Credit agencies have enormously depreciated our individuality with their bugging industry, in the process of propping up our egos.

The fish knows nothing of water.

Light is information without “content,” much as the missile is a vehicle without the additions of wheel or highway. As the missile is a self-contained transportation system that consumes not only its fuel but its engine, so light is a self-contained communication system in which the medium is the message.

Money is the poor man’s credit card.

The amateur can afford to lose. The expert is the man who stays put.

To use a brand of car, drink, smoke or food that is nationally advertised gives a man the feeling that he belongs to something bigger than himself.


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