Is there a stencil for non-fiction book jacket design? I’ve noticed a trend.
Center the title of the book, add a small image or graphic to represent the topic or context of the book, add a subtitle and then the author(s) name(s).
For as much thought and research goes into the content of the book, you would think the author and publisher would want a more original jacket design.
It isn’t a widespread problem, but it is one that I’ve noticed just off hand by browsing Borders/Barnes and Noble and watching author interviews on television.
I hope it doesn’t become as prevalent as the long-winded subtitle that every politician, ex-politician and media pundit thinks they need after the title of their book.
For example:
Title: Character Is Destiny
Subtitle: Inspiring Stories Every Young Person Should Know and Every Adult Should Remember
Author: John McCain (R) Arizona
Total words in subtitle: 12
Title: What a Party!
Subtitle: My Life Among Democrats: Presidents, Candidates, Donors, Activists, Alligators and Other Wild Animals
Author: Terry McAuliffe
Total words in subtitle: 13
Title: Anatomy of Deceit
Subtitle: How the Bush Administration Used the Media to Sell the Iraq War and Out a Spy
Author: Marcy Wheeler
Total words in subtitle: 16
Title: A Match Made in Heaven
Subtitle: American Jews, Christian Zionists, and One Man’s Exploration of the Weird and Wonderful Judeo-Evangelical Alliance
Author: Zev Chafets
Total words in subtitle: 16
Title: What Every American Should Know About Europe
Subtitle: The Hot Spots, Hotshots, Political Muck-ups, Cross-Border Sniping, and Cultural Chaos of Our Transatlantic Cousins
Author: Melissa Rossi
Total words in subtitle: 17
With this last one they might as well just print a HUGE executive summary on the cover so I don’t have to buy the book and read it.
Title: Arrest-Proof Yourself
Subtitle: An Ex-Cop Reveals How Easy It Is for Anyone to Get Arrested, How Even a Single Arrest Could Ruin Your Life, and What to Do If the Police Get in Your Face
Authors: Dale C. Carson, Wes Denham
Total words in subtitle: 33
I know this isn’t ground-breaking. It’s not like I’m making a huge statement, I’m just pointing out the consistencies and the similarities that I’ve seen in political books and their titles and non-fiction books based on theories and ideas and their book jacket design similarities.











